The Importance of Search Engine Optimization
If you use the Internet to run or promote a business, nothing is more important to your success than being listed with the search engines. They are your customer's tool of choice for locating web sites - outranking banner advertising and all other forms of media.
Search engines are also an invaluable tool for reaching your target market. The people visiting your web site as a result of a search engine query are specifically interested in the product or service you provide.
Studies show that comsumers are 5 times more likely to purchase goods or services as a result of finding a site through a search engine listing rather than a banner advertisement.
Being listed on the first page of any search engine is accomplishment. Getting there however can be a long and dawnting task. We have reported a 2-3 month wait for a partial listing, and a 5-7 months wait for full listing. For those few months, you have another mean of advertisement that will bring you instant visitors, the pay-per-click service, from Google.
All of the search engines are different, and what may work well on one this week, might not work well the next. This can be related to any one of several reasons. New sites may have been added to the index. One of your competitors may have resubmitted with a new blend of 'spider food.' The search engine may have changed it's programming. Or perhaps your site came to the end of it's cycle and was simply dropped.
Additionally, the people who run the search engines don't divulge their secrets. They will only give you a general idea of how they actually rank sites. As a result, the field of search engine optimization is very fluid and dynamic. It is a constant process of hypothesizing, submitting, monitoring, and fine tuning. There are very few absolutes.
Google Pay-per-click
Google offers their pay-per-click service to give you visitors within 15 minutes of completion of your campaign. With a maximum daily budget and regional settings you can advertise localy, on a search engine.
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